Olajumoke The Bread Seller Model, Dangers Of Empowering The Unequipped

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When Olajumoke the breadseller came on air on City1051 to talk about those who ruined her career, I waited to hear from those other people who she claimed did her bad. In the interview, she zeroed down on two key actors – her ex-boyfriend and father of her two kids and her ex-Manager, Victoria Remilekun. 

For those who are easily carried away by juicy stories, Olajumoke’s tears even though justified, some parts of her story seemed to simply elicit sympathy and just did not add up or had holes in them. One of those stories was about how her manager, Victoria, who she was introduced to by Aunty Azuka, shortchanged her because of several reasons one of which centered on not being able to read agreements.

Victoria took her to South Africa twice and Olajumoke says she was not paid a dime. I wondered what sort of jobs these were and why as it made absolutely no economic sense until I read the contribution on the YouTube video. Olajumoke claims Victoria did not hand over the passwords to her Social Media accounts – my thoughts on that is that where a lot of money had been invested in these accounts by Victoria, Olajumoke should be advised that such accounts have to be bought off the management that invested in it and not expect such assets to simply handed to her for free. 

Olajumoke and Husband

I kept combing comments to read from those who might have been at the fore front of the hey days and who might explain for Victoria pending when she decides to tell her own side of the story – then I found this comment under the YouTube link of the interview on City 105.1 FM.

The Olajumoke Orisaguna story as compelling as it is, can be described in the first statement made by the comment screenshot – Sudden Introduction to fame is disastrous. I will rephrase it this way – Sudden introduction to fame for individuals with limited formal education is dangerous for the individual and the society. It creates an entitled individual and puts pressure on those who might have taken that person up as a personal project to teach them how to fish but eventually the project ends up with that person simply asking for fish.

Last year, we equally witnessed the excitement around a similar story concerning a bottled water hawker with the self styled Dr H2O moniker and the sudden fame. He was showered with endorsements from the company he was hawking their bottled water as well as business support and had a fully stocked shop. By mid-2024, news filtered out that he had managed to go broke and he cited spiritual forces as the reason for his misfortune. He has since been asking well meaning Nigerians to come to his aid and give him a second chance. 

I have been reading from smart folks like Dave Partner pushing the narrative that education/school is a scam as a way to drive home the point that our curriculum across Nigeria is behind thus unable to equip graduates with the tools to cope globally. While I agree that the curriculum is deeply flawed and needs an urgent reset, I do wish to use these viral stories to reinforce the narrative that the more education anyone is immersed in, it equips better than not having any or just a little bit. 

As 2025 approaches, how many courses will you purposefully get immersed in? Never give up on learning something new everyday of your life – the society and you are for the better for it!

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